Its Showtime

As an employee of Reliance communications , the recent drought of televised advertisements by Reliance ADAG group is making me very uncomfortable.
Its entities mainly consisting of Reliance communication , Reliance capital and BIG TV have completely stopped advertisements via the motion picture channel.
Initially it felt like the company was about to implode despite the fact that the Q4 results have been quite impressive .
Though i understand that there are obvious cut backs in expansion plans of all the major enterprises but the action taken by the Marketing team of Reliance was quite unsettling.
First , let me tell you all that Reliance communications have launched their GSM services and still there has not been a single Ad for its GSM services since its inception.
It has left me and my sense of organizational dynamics in tatters.
I go by my thumb rule that the 3 Major functions in an organization are:
1> Product development and Service Delivery
2>Marketing
3>Operations and maintenance
All the other functions like finance, HR and revenue assurance are support functions which assist the stated major functions to operate smoothly.
The 3 stated Functions are interlinked . Once you have a Product to sell you have to formulate the processes for its service delivery.
Then you market the product making the masses aware of your availability and that's where Advertisement is such an integral part of marketing be it pictorial or tele-advertisements.

Once these 3 integral cogs of an organizational wheels are functional and moving , they complement each other by providing resources for further expansion hence gradual growth.
If you take the GSM service as a your "product developed" and me being a part of the service delivery team assuring this suit also ready for action then it is quite baffling to see the marketing front sitting idle .

I am really looking forward to the IPLT20 world cup not just for the obvious reasons but also because the company is one of its global partner. Lets see what does the marketing group has in store for us.
Lets see how they plan to outdo the brilliant Zoozoo campaign of vodafone .